The Language of Colors.

Vani Vrtti the brand known for its colors. Colors are such fascinating things that invoke a person, it can be happiness, a moment to remember, can make you feel calm and relaxed. Knowing these instincts expertise can master the art and offer to their clients. 

“Colour wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.” 

The colors in Vani Vrtti sarees are inspired by nature and the ambiance around us. For a reference, in the below image a beautiful Airavata saree has been inspired by a flower called yellow moth orchid.
Also, we have our Parijat collection which is inspired from banana, cacti succulent and a pomegranate.

While perceptions of color are subjective, there are colors that have a universal meaning. Colors in the red space of the color spectrum are noted as warm colors which include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm. 

Colors can play a vital role in creating certain moods, channeling information and even influencing the decision of a person. Color preferences also influence the objects people choose to purchase, the clothes they wear, and the way they adorn their environments. People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, sleek, or trustworthy. Room colors can also be used to evoke specific moods, such as painting a bedroom a soft green to create a peaceful mood.

In Brief:
color is as much about the feeling a particular mood. But here’s a quick reference guide for the common meanings of the colors:

• Red: Passion, Love, Anger
• Orange: Energy, Happiness, Vitality
• Yellow: Happiness, Hope, Deceit
• Green: New Beginnings, Abundance, Nature
• Blue: Calm, Responsible, Sadness
• Purple: Creativity, Royalty, Wealth
• Black: Mystery, Elegance, Evil
• Gray: Moody, Conservative, Formality
• White: Purity, Cleanliness, Virtue
• Brown: Nature, Wholesomeness, Dependability
• Tan or Beige: Conservative, Piety, Dull
• Cream or Ivory: Calm, Elegant, Purity